Privacy Policy

Last updated: April 2025
Trading name: GENTLM Limited
Company registration number: 12092235
Registered address: 124 City Road, London, EC1V 2NX
Website: www.gentlm.com
Contact email: contact@gentlm.com

1. Introduction

At GENTLM, your privacy is a priority. We are committed to protecting and respecting your personal data in line with the UK GDPR and Data Protection Act 2018, while ensuring transparency and trust consistent with Google's E-E-A-T principles.

2. Data We Collect

We may collect and process the following types of personal data:

  • Identity data – name, gender, date of birth

  • Contact data – address, email, phone number

  • Account data – login details, preferences

  • Transaction data – purchase history, billing info

  • Technical data – IP address, browser type, cookies

  • Marketing data – preferences, interactions with campaigns

3. How We Use Your Data

We use your data to:

  • Process and fulfill your orders

  • Provide customer service

  • Improve our website and offerings

  • Personalize your experience

  • Comply with legal obligations

  • Send marketing (with consent)

We never sell or rent your personal information.

4. Legal Basis for Processing

We process your data only when:

  • You’ve given explicit consent

  • It’s necessary for the performance of a contract

  • It complies with a legal obligation

  • It serves our legitimate interests, without overriding your rights

5. How Long We Keep Your Data

We retain your data only as long as needed:

  • Customer orders: up to 7 years for accounting

  • Email inquiries: 12 months

  • Marketing data: until you opt out

6. Your Rights

Under the UK GDPR, you have the right to:

  • Access your personal data

  • Correct inaccurate data

  • Request deletion ("right to be forgotten")

  • Restrict or object to processing

  • Port your data to another provider

  • Withdraw consent at any time

To exercise these rights, email contact@gentlm.com

7. Sharing Your Data

We only share your data with trusted third parties:

  • Payment processors (Stripe, PayPal)

  • Delivery partners (Royal Mail, DHL)

  • Analytics & marketing tools (Google Analytics, Meta)

  • Legal or regulatory bodies, if required

All partners must comply with strict data protection standards.

8. Cookies & Tracking

We use essential and analytical cookies to improve your experience. Learn more in our Cookie Policy. You can adjust preferences in your browser settings or via our cookie consent banner.

9. Data Security

We implement strong technical and organisational measures to secure your data, including:

  • SSL encryption

  • Access control and firewalls

  • Data minimisation and regular audits

10. International Transfers

If your data is transferred outside the UK (e.g. to the US), we ensure appropriate safeguards such as Standard Contractual Clauses (SCCs) or UK IDTA.

11. Children

Our services are not directed at children under 13. We do not knowingly collect data from minors.

12. Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted on this page with the revision date.

13. Contact Us

If you have questions, concerns, or wish to make a data request, please contact:

Data Protection Officer (DPO)
📧 contact@gentlm.com
📍 124 City Road, London, EC1V 2NX

For further information, visit the Information Commissioner’s Office (ICO).