From Vision to Truth: The Sustainable Story Behind GENTLM

OUR STORY

GENTLM was born in Camden Town, London in 2019 as an independent record label dedicated to giving artists a voice beyond the mainstream. From intimate studio sessions to underground releases, our mission was always clear: We don’t discriminate against any beats. Every rhythm, every sound deserves a place. As our music gained momentum, something bigger took shape. We realised music alone wasn’t enough to express everything we stood for. Our vision evolved into a movement - a fusion of luxury streetwear, digital art, and independent sound that celebrated identity without compromise. 

Who We Serve

GENTLM is made for the visionaries who challenge the status quo. The cultural architects, digital pioneers, and independent thinkers, who refuse to be defined by convention. Whether you’re a collector of underground music, a curator of digital art, or someone who believes fashion should be as intentional as it is expressive, GENTLM exists to empower you. We create for those who value authenticity over hype, ethics over shortcuts, and innovation over imitation.

How We Operate

At GENTLM, everything we create is driven by intention and built to last. We craft our collections in strictly limited runs to preserve authenticity and reduce waste, using PETA-approved vegan materials and heavyweight 300GSM cotton for lasting quality. Every piece is designed in London and paired with blockchain-verified NFT, ensuring your ownership is proven. traceable, and truly yours. From concept to production, we merge traditional craftsmanship with future-focused technology to deliver streetwear and collectibles that stands apart - ethically made, digitally secured, and culturally significant.

The Face of GENTLM

GENTLM was founded by a single vision: that the future of culture belongs to those willing to create it themselves. From our studio in London to our global network of artists and collaborators, we are united by a mission redefine luxury streetwear and digital expression. Today, GENTLM is led by a founder who believes luxury should be ethical, technology should be empowering, and style should never be confined by convention. This is more than a brand - it’s a blueprint for a new cultural era.  

BEYOND THE POWERS.